PPDS (aka Philips Professional Displays) announced the global launch of PPDS Publisher, a new app designed to help businesses maximize their engagement potential with effortless content creation and scheduling opportunities on Philips B-Line 4K Business TVs.

PPDS Publisher — developed in-house and in consultation with partners and customers – is included with the Philips B-Line Business TV Series — available in 43”-75” sizes and it’s a signage CMS that works for office or meeting room signage, a bar, café, gymnasium, local sports club, or medical waiting room — the PPDS Publisher app now comes embedded into all new Philips B-Line Business TVs, and can be quickly added to existing ones via a simple software update, for free.

Requiring zero training, users can download PPDS Publisher — available free-of charge via the App Store and Google Play store — onto their preferred smart device (including smartphones and tablets). The PPDS Publisher platform presents users with an extensive list of opportunities to start creating and building a portfolio of content that can be shared directly on Philips Business TVs.

For ease and inspiration, the platform comes with a growing choice of templates, which can be selected and tailored to suit. Content can be displayed on the entire screen or presented alongside other forms, such as the screening of live sporting events.