Bose Professional Partners With First Impression to Install Audio Solution in House of Rituals


Bose Professional announced its collaboration with integrator First Impression Audiovisual to create an “unforgettable sound experience” for luxury retail brand, Ritual Cosmetics, at its House of Rituals flagship store located on Kalverstraat in Amsterdam. The four-story lifestyle and shopping destination spans more than 1,900 square meters and is significantly larger than any other 1,150 Rituals Cosmetics outlets around the world. First Impression relied on Bose Professional to provide a decentralized network audio solution for this unique, diverse retail space that would blend with the varied aesthetics throughout each department.

“Bose Professional not only offered a solution to meet the demands of each space, but their systems work effortlessly with Dante technology. For every goal we had, there was a solution—from loudspeakers to amplifiers to DSPs,” First Impression Senior Solutions Architect Richard Berkhout said.

The company says says the system includes 80 FreeSpace loudspeakers, 12 DesignMax DM3SE loudspeakers, nine DesignMax DM8C-SUB subwoofers, a FreeSpace 3 Series II Acoustimass bass module and MB210-WR outdoor subwoofer. Despite the small size, Bose says the loudspeakers deliver clear, intelligible highs and low end, while the subwoofer and bass equipment provide impressive low frequencies without distortion.

In addition to elevated audio performance, House of Rituals required the sound system to disappear into the environmental design of each floor. From the simulated jungle foliage-covered wall and custom perfumery to the home decor space and the Arabic-Asian restaurant, the audio experience “engulfs” customers immediately, inviting them into a hidden oasis in the city.

“Our choice to implement the Bose Professional solution was a logical one,” added Berkhout. “Bose Professional enabled us to create a solid solution across the various spaces. With their product breadth and support, they more than lived up to their reputation.”

Listed as one of the Top 10 Global Stores by LinkedIn, House of Rituals is described as “an escape from the hectic city life, and a holistic haven for the mind, body and soul.” According to the companies, the partnership between Bose Professional and First Impression ensured the sound and environment would exceed Ritual Cosmetics’ desire for powerful, integrated and complementary audio to create the ideal luxury shopping experience.