Selling AV — Episode 122: Tell Better Stories
If you’ve been telling people about your product or service and find that they’re just not responding, perhaps you need to tell better stories. In this Selling AV, I talk about how to do just that.
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rAVe [TV] — Episode 127.1: Day One LIVE at CEDIA Expo/Commercial Integrator Expo 2023
It’s the first day of CEDIA Expo/Commercial Integrator Expo 2023! We’re so excited and Emily Dean and I have so much fun lined up in this episode. Our guests include: Mark Coxon, Business Development Director – XTG, AVI-SPL, Michelle Montazeri, Director, Digital Signage, Legrand AV, Bryan Meszaros, CEO and Founder, OpenEye Global. We talk about […]
Selling AV — Episode 135: When Do You Walk Away?
This week I go to LinkedIn and answer this question from Jason Ward: “When do you walk away from an opportunity?” Tune in to learn when to walk away (and when to run). Podcast: Play in new window | DownloadSubscribe: RSS
Selling AV — Episode 134: How to Qualify Customers and Projects Part 2
Even if a customer meets your ideal profile, sometimes we need to qualify the project further to ensure we’re equally invested. Listen to this Selling AV episode to find out how. Podcast: Play in new window | DownloadSubscribe: RSS