Volume 20, Issue 15 — August 3, 2023

rAVe HomeAV Edition — Volume 20, Issue 15

August 3, 2023 | Volume: 20 | Issue: 15

Lee Distad writes about a few things he NEVER expected in his latest blog on rAVe [PUBS]. Chances are, if you’ve been in this industry long enough, you’ll see some things. But in these experiences Lee mentions, sometimes you’re still surprised.

Also, registration is OPEN for CEDIA Expo 2023! In Denver Sept. 7-9, we can’t wait to check out all that the show has to offer — plus it’s co-located with Commercial Integrator Expo this year. We can’t wait! Register with code “RAVECE23” for a free show floor pass!

Finally, our rAVe Monthly Temperature Check survey is now open! Answer our three questions about resimercial technology and be entered to win one of two $50 Amazon gift cards!

— Steph Beckett

COLUMNS

+ MORE Things I Never Expected [Lee Distad]

xI introduced myself as the brand representative, delivered the feature/benefit/sell message, and quickly quizzed him on retention of the message I imparted. The sales associate passed with flying colors: He was already familiar with the brand and spoke knowledgeably about it, and his retention of the feature/benefit/sell was perfect. What made the experience atypical was that he was clearly high as a kite.