Volume 20, Issue 23 — December 7, 2023

rAVe Home — Volume 20, Issue 23 — December 7, 2023

December 7, 2023 | Volume: 20 | Issue: 23

Black Friday may have come and gone, but Lee Distad reminds us of what that “holiday” looks like on the distribution side. It takes preparation: setting up marketing programs and alerting inventory managers to order things well in advance. Learn more about what all goes into this prep and why it should matter to you here.

P.S. Our final temperature check survey of the year is finally ready for you! Click this link and go ahead and fill it out. As always, we will give away $50 Amazon gift cards to two lucky respondents so don’t miss your chance to fill it out!

— Steph Beckett

COLUMNS

+ Black Friday on the Distribution Side [Lee Distad]

Black Friday has come and gone. Not for the first time, I am struck by the differences between working in distribution and frontline retail. Chatting with one of my vendor contacts on Friday, I reflected that Black Friday was a quiet day for me. The only emails I received on Black Friday — both of them — were from B2B dealers, for whom it’s also just another Friday. I did all my hard work in the weeks before. Everything from executing marketing programs with my retail partners to, and this is the most important one, reminding my inventory managers to order up a week earlier than usual.