STOCKHOLM, Sweden, January 22, 2024 – Humly, a workplace experience company with more than a decade of innovation for modernizing business environments, announces a strategic partnership with AplusK, a respected distribution firm serving the Benelux region of Belgium, Netherlands and Luxembourg. This alliance is set to supercharge the reach of Humly’s innovative hardware and software products and solutions in the Benelux market, with a promise of a significant boost in workplace productivity and focus.

With hybrid work models becoming the new normal, the need for effective workplace management solutions is on the rise. The collaboration between Humly and AplusK will arm resellers with a powerful suite of solutions that simplify office space management, enhance productivity, and guarantee enterprise-level security.

Humly’s comprehensive approach to workplace management, where they create both the hardware and software, is a standout feature of their innovative solutions. Their hardware products, Humly Booking Device and Humly Room Display, are celebrated for their user-friendliness, IT security, and award-winning design, making them an ideal match for the evolving needs of today’s workplace.

Rutger Karelse, General Manager of AplusK, shared his enthusiasm about the partnership. “AplusK and Humly are buzzing about this strategic alliance, which clears the path for wider acceptance of Humly products in the Benelux market,” said Karelse. “This synergy allows our resellers to tap into the combined expertise and dedication of both companies to deliver top-notch Workplace Management solutions – a product group that has seen a surge in demand due to the rise of hybrid working.”

“We have been working on expanding in the Benelux region as a key market for a while,” says Bob Hanemaaijer, Sales Manager for the Benelux at Humly. “AplusK is a highly trusted distributor amongst channel partners in their market and we are sure that Humly with our Workplace Solutions will add value to their product portfolio. We are excited to establish this partnership together with such a renowned and trusted AV company like AplusK.”

The shared dedication of Humly and AplusK to crafting sustainable, high-quality solutions is a key pillar of this partnership. The alliance is set to bring considerable benefits to resellers and end-users in the Benelux region, cultivating a more productive, focused, and secure work environment.

About AplusK

AplusK is an importer and distributor of high-quality audiovisual products from top brands. Our complete product portfolio and one-stop shopping principle provide our dealers with extensive support to differentiate themselves. For more information about the transformative products from Humly between Humly Solutions AB and AplusK, please visit our website.

About Humly

Humly is a “Workplace Experience” company that releases time for knowledge workers and streamlines the use of resources in modern workplaces with self-developed meeting room screens and flexible solutions for booking desks and other resources. By facilitating frequent recurring activities and reducing the number of possible disruptions in the office, Humly creates value by saving time and reducing frustration for end users while optimizing the use of the office’s fixed workspaces and workplaces. Humly is a global company with establishments in Europe, Asia and the USA and provides solutions and services worldwide through local partners. Learn more at www.humly.com.

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Caption: Bob Hanemaaijer, Humly, is pictured at right with Rutger Karelse, General Manager at AplusK