Fulcrum Acoustic announced the appointment of AUX Import as its new distribution partner in the United Kingdom. AUX Import will distribute the full Fulcrum Acoustic and Fulcrum Immersive product range across the U.K. This partnership “reinforces Fulcrum’s presence in EMEA, alongside other distribution partners in the region.”

Val Gilbert, director of business development for export at Fulcrum Acoustic, shared his excitement about the expansion.

“Our collaboration with AUX Import marks a significant step for Fulcrum’s growth in the European market. We are particularly impressed by the teams’ energy and customer-focused approach, which are qualities that resonate with us at Fulcrum,” he said.  “Both AUX Import and Fulcrum Acoustic are rapidly growing companies, and we look forward to expanding our reach in the UK market together.”

Callum Bowran, technical director of AUX import, also expressed enthusiasm for the partnership.

“We are thrilled to be collaborating with Fulcrum Acoustic, a company known for its advanced audio technologies and dedication to customer support,” he said. “This partnership underscores our commitment to providing our customers with the best in professional audiovisual equipment. We’re excited to introduce Fulcrum Acoustic’s range of products to our clients.”