Screen Innovations just debuted a Short Throw Lift that addresses the need for “large but discreet” displays in smaller media rooms and corporate boardrooms. Unlike traditional projection systems that require ample distance from the projector to the screen or work best in dark rooms, the pop-up laser TV sits just inches from a short-throw projector. SI says it has paired the Short Throw Lift with its 120-inch ambient light-rejecting screen (a 110-inch ALR screen is also available) for a complete turnkey laser TV system that combats glare from artificial and natural lighting to deliver a “bright, crisp, well-defined image.” SI says viewers can sit wherever they like (a 12-foot seating distance is recommended) without casting shadows on the screen. This makes the Short Throw Lift particularly useful for gaming, business presentations and videoconferencing.

The company also claims the Short Throw Lift also blends in with the room design. The laser TV rolls quietly and smoothly into the base of the unit and is concealed by a trap door when it’s not in use. The base can stand alone, be integrated into cabinetry, mounted to the wall, or tucked beneath the floor. Control options include a 12-volt trigger, infrared or SI’s new wireless Sub-Gig 485 RF transceiver, Pegasus.

SI says integrators can pair the Short Throw Lift with an SI ALR screen, their favorite short-throw or ultra-short-throw laser projector. Hidden handles enable the unit to be easily positioned according to the projector, viewing and space requirements.