Latest headlines: Mark Coxon on “innovation beyond the tagline” and what that concept means, Bob Snyder on a competition from Wikimedia
September 27, 2022 | Volume: 11 | Issue: 18
I offer you a shorter newsletter this time, #AVtweeps, but that just means there’s more time to be had with the columns! Mark Coxon writes about this concept he calls “innovation beyond the tagline.” What might this mean? According to him, he says there is a difference between innovation when it comes to manufacturing processes/go-to-market strategies/supply chains. He says true innovation means disruption — something that most say “won’t take off” until it just … does. Read more here.
In our other column this time, Bob Snyder encourages you to come up with the sound of all human knowledge — and submit it to the Wikimedia Foundation and potentially win a contest. If your sound wins, it will be featured as a “sound logo” on projects when a visual logo isn’t an option. The full column is here!
A lot of people use “innovation” to describe iterative improvements over time, and I’ve come to terms with the fact that this is a valid — although often lackluster — way to describe a new product or service. I also understand that many innovations are not in the products themselves, but can be behind the scenes in the manufacturing processes, go-to-market strategies, and supply chains (yes please). They’re harder to see from an end-user perspective, but for the company using them, they’re invaluable.
Wikimedia wants a sound logo that will identify content from its projects (like Wikipedia) whenever visual logos aren’t an option. Wikimedia’s new sound logo will help users all over the world know when they are listening to credible, open content sourced from Wikimedia projects. For example, when their virtual voice assistants answer queries.
