Latest headlines: Mark Coxon on trade-offs that come with flexible spaces, Nathan Haynes on the experience economy, plus news from Zoom
December 9, 2022 | Volume: 11 | Issue: 23
Happy December, #AVtweeps! As we’re ringing in the holiday season, I’m sure many of you are very busy with all the preparations for holiday services and such. I’ll keep this short.
First of all, Mark Coxon writes about “the flexibility vs. performance trade-off.” While he writes predominantly about flexible spaces regarding meeting rooms, what he says can apply to houses of worship as well — as you know, worship spaces have to double as other things occasionally. How is the best way to make that work? Keep the space really bare? Or, if possible, invest in things that will make the uses really great? Read more here.
For our other column this time, Nathan Haynes writes about the experience economy — that is, really focusing on the experience of what something does or adds. What does this have to do with AV? Check it out here.
Your client is rarely an AV professional — that’s why you’re there! Instead, your client or consumer is looking to you to learn what technology can do for them. How can their lives and the lives of their employees or consumers be better off with your technology-based AV solution?
The word I hear the most from companies to describe the types of spaces they want to create is “flexible.” Because the types of meetings vary, and the amount of usage of the rooms themselves is still uncertain or sporadic, companies are looking to create reconfigurable spaces to facilitate several types of meetings of various types and sizes. On the surface, this strategy seems fairly sound.vFlexible spaces mean that businesses can create a few differently sized rooms and leverage those across departments, teams and tasks. However, flexibility comes at a cost.
