Volume 12, Issue 13 — July 15, 2023

rAVe HOW [House of Worship] — Volume 12, Issue 13

July 15, 2023 | Volume: 12 | Issue: 13

Mark Coxon often writes about business. He often reads about it, too — but this latest column from him relates business to human behavior. In “The Bomber Mafia” by Malcolm Gladwell, there are some lessons we can take away in every business — including ProAV! Check out how “blue sky” thinking can help us innovate.

P.S. Registration is now open for Commercial Integrator Expo 2023! Come check out the new ProAV trade show co-located with CEDIA Expo. We’ll see you in Denver this September!

— Steph Beckett

COLUMNS

+ 5 Business Lessons From ‘The Bomber Mafia’ [Mark Coxon]

I’m a huge fan of authors who write about behavioral economics and human behavior. My shelves are full of books by Geoff Colvin, Dan Ariely, Daniel Kahneman, Chip and Dan Heath, Barry Schwartz, Stephen J. Dubner and Steven Levitt, and Malcolm Gladwell. The latest book I read by Gladwell was “The Bomber Mafia,” Gladwell’s effort to relay the bombing effort that emerged in WWII, as well as the problems the effort encountered. The narrative is oversimplified, making straw men out of the two main characters, who are much more complex than the book relays, however, despite the oversimplification, I found some great lessons on the art of innovation in the face of the status quo.