Latest headlines: Michael Katz on why you should use a consultant, Mark Coxon on true innovation, plus news from PPDS, Barix and more
September 26, 2022 | Volume: 14 | Issue: 18
Michael Katz asks this time, “why should you use a consultant?” It obviously depends on the project, but when it comes down to it, there are tons of reasons. Michael explores these by chatting with a few different consultants in the industry to learn more about why you may want ot use one.
Next up, Mark Coxon explores the idea of “innovation beyond the tagline.” He compares true innovation to nonlinear evolution — the appearance of a completely new species. Read more about true innovation here!
Enjoy, #AVtweeps. I’ve got to go finished getting packed for CEDIA Expo!
There are many different types of consultants, such as Telecom, IT, environmental, audiovisual, business services, etc. and different reasons to hire one (or more). Many focus on different vertical markets, such as broadcast, financial services, higher education, hospitality, medical, sports and others. I spoke to several consultants from various regions and slightly different focuses to better understand their businesses.
A lot of people use “innovation” to describe iterative improvements over time, and I’ve come to terms with the fact that this is a valid — although often lackluster — way to describe a new product or service. I also understand that many innovations are not in the products themselves, but can be behind the scenes in the manufacturing processes, go-to-market strategies, and supply chains (yes please). They’re harder to see from an end-user perspective, but for the company using them, they’re invaluable.
